The Twenty Percent

 1. As an frequent customer when driving down newbury over the past two years, I decided to try and get an interview from the owners of CYM Coffee Co. I went to their coffee shop to interview them and ironically had someone interview them earlier that day, how funny! Their main target market at their shop is composed younger, but professional-aged men and women. Whenever I go, it is full of different grad students or individuals fresh in their careers. Their secondary market is younger adults. Customers commonly stop in on their commute to school or work, or the younger will come to catch a good study spot. This leads to a problem that occurs where the coffee shop will fill up fast since it has limited seating. Parking is also an issue and they run out os spaces quickly at peak times.