I directed my interview questions towards the venture idea I am currently in the works of proposing. Instead of solving problems in general, that may turn out to be completely unrelated to my project, the questions were geared more specifically to the venture.
I unfortunately couldn't conduct the interviews the first time around, so this is my first time. If I had the chance to refine the setup of the interviews like many of my classmates had, i would leave more open-ended questions. I feel my target market was relevant, however.
I think interviewing people has taught me a lot of the expectations of customers and what I would need to tweak in order for it to be a successful product.
Some Tips:
1. Find people to interview that predict would be interested in your product. For instance, if you are selling beauty products it may be best to find women to interview rather than males.
2. Do not make specific questions have a yes/no answer. And if so, ask why. The more explanation there is to their answer, the better.
3. Make sure you inform them that this interview is going to be published. It wouldn't be good if the find out it is on the internet and didn't want it there.
Below are the 5 interviews I conducted, the last two wouldn't upload to here oddly so here is the link to them.
https://youtu.be/fzli5jjuJbQhttps://youtu.be/B8Xavf8gCFg
Hi! I like your idea a lot.
ReplyDeleteYour tips are really great too! I agree that you have to ask very open ended questions and let the person tell your their story and who knows you might learn something really cool that could potentially help you later on in their project. Also being focused on a certain topic you have to make sure who you are interviewing and if they meet your demographic. For instance if youre doing a question about college textbooks today you wont ask someone who doesn't go to college but youd mainly focus on students on campus.
You should also check out my blog!
http://adnabrkanicent3003.blogspot.com/2016/02/interviewing-customers-no-2.html
Gabrielle I think you are on to a great idea. As a parent of a daughter away at college, I send her care packages all the time. It would be nice to purchase one online and have it delivered to her. Check out my interviews at http://jackiepanetta.blogspot.com/2016/02/interviewing-customers-no-2.html
ReplyDeleteVery interesting blog post! I really enjoyed reading about your product and your experiences with the interviewing process! Seems like you are well on your way to being a successful entrepreneur. Your comments about the interviewing process were very insightful. I really liked your comment about allowing the interviewee to explain in as much detail as possible.
ReplyDeleteThis would be a great product. It seems you are experienced on the topic which should make the start up a whole lot easier. You also had a good strategy when interviewing customers that I think worked well. You were able to get the people to discuss how they really felt by asking in depth questions that caused them to really think. If you would like to check out my revised interviews here is the link: http://scottysscene.blogspot.com/2016/02/customer-interviers-no-2.html
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