Week 9 Reading Reflection

The reading this week focused primarily on Market Research, and everything that encompasses it.

I was surprised to read there are many organizations or businesses, that refuse to conduct market research. I always thought that it's a necessary type of research that should be continuously conducted on a regular basis to keep up to date with the proposed target market.

Throughout the reading, I found some of the tables provided to be pretty confusing. I looked in the text for extra explanation about them and it helped sometimes, but not every time. 

I would ask the author if its even worth it to gather secondary data. There are times when it can help, but there are times when businesses run the risk of doing the research and it turns out to be out of date and of no use. I would also ask if people should just research primary data first. Its seems like it would be helpful regardless, and then if they want extra help they can add on the secondary data research.

I seemed to absorb a lot of information in this chapter about market research and found nothing that I thought the author was wrong about.